Harnessing the power of food citizenship

Harnessing the power of food citizenship


Plastics, meat, sugar, the climate emergency…. We are seeing a rise in public interest and engagement on more and more major social and environmental issues. The narrative around health, the environment, and our planet, is becoming part of the general public discourse. With the likes of Extinction Rebellion and Greta Thunberg, our society is getting flooded with a clear set of values and a clear challenge to long-standing institutions. These social movements scream how much we, as a society, care about each other and the planet.

The role and nature of food businesses is also evolving in response. We are seeing a rise in purpose-driven models, illustrated by the sharp rise in Certified B corporations in recent years, featuring the likes of Divine chocolate and Rebel Kitchen. There is also a diversification of business models and ownership models, ranging from members’ co-operatives (eg: The Co-op), to community-owned (eg: CSAs), employee-owned (eg: Riverford), or crowdfunded and shareholder-led (eg: BrewDog) businesses. Organisations are increasingly acknowledging the role that employment has in giving us a sense of purpose in life, of belonging, and of contributing to society.

And it’s not just business. New engagement platforms are popping up across the UK to nurture meaningful engagement with citizens, from the creation of Good Food Nation Bill Ambassadors in Scotland to Participatory City in London, or the coming together of over 150 organisations to develop the People’s Food Policy. They all illustrate what inclusive bottom-up citizen participation can do and look like. The commitment from Defra to engage citizens in developing a national food strategy for England is also encouraging.

Challenging the consumer paradigm

With these transformations, the idea that people are simply consumers at the end of a food chain is being challenged. Our identity, our role in the food and farming sector, our relationship with our food and with nature are all being reassessed, particularly as social and environmental concerns take centre-stage in the public discourse.

The dominant narrative in the UK food and farming sector today is that as individuals we are merely consumers at the end of a food chain. Our role is to choose between products and services, not to participate in the systems that provide us with our food. We become demotivated and cut off from the food we eat.

Research[1] shows that exposure to the word ‘consumer’ significantly decreases our sense of responsibility in shaping the world around us. It also decreases our trust in each other and our belief that we can be active participants in society. We have reduced concern for others. We tend to be more selfish and self-interested. This consumer identity shapes our everyday decisions, which ultimately culminate in the food systems that we have.


Food citizenship challenges the assumption that we’re nothing more than consumers. What we care about and how we feel about our role in society significantly shifts when we are treated as citizens rather than consumers.  

As food citizens, we believe in the power of people. We want to and can have a positive influence on the way that food is being produced, distributed and consumed. We are given opportunities to express our care for each other, for our health, for the environment and for animals. Importantly, we share our knowledge and our platforms so others can join us.

If that is closer to our true nature, why is the ‘value-action’ gap between caring and doing something about it still so wide? The problem is not that we don’t care, but that when we’re labelled ‘consumers’, we feel powerless to act. And when we feel powerless, we are more likely to blame others, shift responsibility onto them and ignore our own impacts.

Show people as one thing, only one thing, over and over again, and that is what they become.” – Chimamanda Ngozi Adichie [2]

Telling a new story


Words lead to stories. Stories told many times create new mindsets. By recognising and celebrating the food citizen in ourselves and in others we have an incredible opportunity to change the story.

What story do we want to tell? The story that change starts from within. As individuals working in the food and farming sector, we have the chance not just to nurture our own inner food citizen, but to start making the shift within our organisations, and to help our colleagues, families, friends and neighbours become food citizens too. We can support one another as a community of food citizens who, as participants in the food system, have the power to shape the choices on offer.

First, we can reframe how we see ourselves and the issues we are tackling. We can then connect with others. And finally, we can empower each other by creating a nurturing environment. The UK food and farming sector is swarming with ideas and already paving the way to implement this.

When we reframe issues and treat people as food citizens, we unlock the potential for including them in our movement by providing a platform for participation so they can become active agents for change.

When we connect with others who work towards the same goals and values, we feel less alone. As individuals, we can spend time with peers who motivate and energise us. As organisations, we can nurture the communities we have access to. Collectively, we can inspire one another and hold each other to account. A key reason behind the success of the Oxford Real Farming Conference is the communities it nourishes and sustains. 

When we empower each other, from our colleagues and shareholders to our customers and communities, we provide a platform for others to realise their potential and our collective agency for positive change grows.

Our audiences are powerful allies in our mission to shifting towards a UK food and farming sector that is resilient and fair to people, animals and the planet. First, they can represent those we most want to support. The recent Children’s Future Food Inquiry prioritised children’s own experiences and voices. Eleven of these children decided to become Food Ambassadors for the Inquiry and had the opportunity to present their report to parliamentarians. Second, people can also become ambassadors of our message and vision, reaching out to peers, customers and suppliers to magnify impact. Tony’s Chocolonely, a Dutch chocolate brand whose aim is to end slavery, engages its customers in many ways, from co-creating new flavours to providing lobbying resources for communities of interest to fight against modern slavery.

There are infinite ways to reframe, connect and empower ourselves and others. We at the Food Ethics Council certainly don’t have all the answers. What we have learned is that together we can inspire one another with ideas, share our experiences and collectively find more ways to help food citizenship spread.

Our next gathering, ‘Harnessing the power of food citizenship: How can thinking of ourselves and others as food citizens, rather than consumers, help solve the challenges of our food system?’ will be held in London on Wednesday 2nd of October. Join us for a day of collaboration and participation. Be inspired by hearing stories from pioneers across the sector who are helping us make the shift towards food citizenship, share your own experiences and learn from one another.

By joining forces, we can tackle some of the critical food and farming issues we are all trying to solve.

Will you join us?


[1] New Citizenship Project (2014) This is the #Citizenshift: A guide to understanding & embracing the emerging era of the citizen [link]

[2] The danger of a single story, Ted Talk by Chimamanda Ngozi Adichie [link]



Anna is a Programme Manager at Food Ethics Council. A zoologist by training, Anna completed an MSc in Biodiversity, Conservation and Management at the University of Oxford, before gravitating towards food ethics and systems innovation. She has worked from farm to plate, from local community projects to international policy.

FURTHER information

The Future Of Food: Beyond The Consumer was a ten month inquiry, bringing together representatives of six organisations from across the food system to explore and experiment with a new way of thinking about the challenges facing the food system. Click the image below to read more.


Climate and Biodiversity Crises: Recommendations for County Councillors

Climate and Biodiversity Crises: Recommendations for County Councillors


Everyone can do their bit to help mitigate the climate and biodiversity crises at any level of authority, from global politicians, to county councils, to local park keepers. Food and farming is a solution, a tool in the toolbox, that can be applied at various scales. The principles of locally and agroecologically produced food developed from the need to produce healthy environments, economies and people. It is an answer to our many troubles, particularly around areas such as soil health, food miles, community engagement, and carbon capture to name only a few.

Our recent report, ‘Food & Farming; A Climate Solution’, is authored for the attention of County Councils and Local Authorities in order to assist them with their decision making around these areas. We provide 9 suggestions on actions that they can take to nudge society into a healthier future for our planet, our wildlife, and also, us.

Recommendations for COUNTY COUNCILS:

  • Create a clearly defined food strategy / growing strategy

  • Assist with access to land – local authority smallholdings, agroecological land trusts, and saving county farms

  • Remove planning barriers for agroecological systems

  • Integrate support for agroecological farms and local supply chains into local development plans and new development site plans

  • Make additional land and buildings available to agroecological farmers, growers, processors and retailers

  • Support social enterprises, cooperatives, and community ownership

  • Instilling agroecological principles to the county’s parks and gardens

  • Source public procurement from agroecological means

  • Schools and education are key

 This report was authored with help from the CSA Network UK for a conference of county councillors and other local authorities hosted by GreenHouse Think Tank in September 2019. The work gives context to food and farming in the UK, the developments in sustainable farming and outlines the main means of achieving through systemically addressing the emergency by building local and regenerative supply chains that provide (less and better quality) meat and dairy with a lot more fruit and veg.

Supporting the next generation of farmers: developing an agroecology training network


Supporting the next generation of farmers: developing an agroecology training network


Written by Dee Butterly. Farmer at Southern Roots Organics CSA and Project Development and Outreach Coordinator with the Landworkers’ Alliance.

The article was originally published in printed form tin the Organic Growers Alliance membership magazine.

Whenever I meet a fellow farmer, be if the first time, or countless times – I feel an immediate curiosity, connection and respect. I feel a shared sense of excitement, and an implicit knowing, seldom expressed through words, that we both love what we do, and take a huge amount of passion in it. For me, it is in the welcoming of the growing season, marked by the arrival of the swallows over head in springtime and the chattering of the goldfinches in the hedgerows, that I feel I am truly home. It is in the morning sunlight that pierces through a carpet of clover playing in the breeze that I remember to take a moment of gratitude for being able to do what I do. It is in the power of seeds and the social stories they carry with them that the true magic of farming comes alive for me. And it is in the deep, dense smell of the soil on the first planting, or the arrival of the first lambs, that I feel a harmonious resonance with the earth and my place within it. This sense of knowing landscapes and their ecologies, the seasons and the soils beneath my feet has evolved as an experiential and embodied knowledge over my years in farming, and despite my efforts, was something I could never truly or fully learn from a book.


Reflecting on this to a friend and farmer one summer on a golden sunny evening as we rested our bodies and our minds after a long days work in the field, she shared with me a beautiful and poignant saying ‘I hear and I forget, I see and I remember, I do and I understand’. As we sat together, older generation and younger, she spoke with me about the power of embodied knowledge and the crucial importance of the wise elders of the farming community, the custodians of land based knowledge, to support and guide the next generation of farmers.

Barbara Damrosch who farms with her partner Eliot Coleman at Four Seasons Farm in Maine, USA also spoke about the importance of this intergenerational knowledge exchange in a book of letters that came out recently Letters to a Young Farmer, saying ‘fewer people are born into farming now than they once were, and even if there is arable land in the family, it doesn’t always come with parents or grandparents who can guide you. In that sense, we have a generation of orphan farmers’. (www.letterstoayoungfarmer.org)

As part of a growing movement of young and new entrant farmers (or the ‘returning generation of farmers’ as a Canadian farmer friend in La Via Campesina likes to call us) trying to find ways to go back to land based work and make a meaningful and dignified livelihood from it, these two encounters in the past year have stayed with me deeply, and a reminder that we are not alone. The path can so often seem long, lonely and uncertain and the obstacles immense. New entrants looking to make a start in farming are facing huge costs, low financial returns, social isolation and little in the way of policy support.

Dee Butterly @ Southern Roots Organics, photographed by    Sian Davey    for    We Feed The World.

Dee Butterly @ Southern Roots Organics, photographed by Sian Davey for We Feed The World.

We know the grim facts and figures of the state of food and farming in the UK today and the multiple crises we are facing from climate breakdown to the highest levels of food insecurity the UK has experienced in decades, with an estimated over eight million people across Scotland, Wales and England living in food poverty and struggling to eat even one meal a day. We hear that over the past 20 years over 33 500 small scale farms have been either closed down or consolidated, the average age of a farmer is 58 years and over 30% of farmers are over 65. Less than 3% of farmers are under 35 years and there is little public support for anyone farming on less than 5 hectares or seeking to make a start in agriculture. There is a chronic lack of holistic agroecological programmes supporting and training new entrant farmers to get into the field of small scale, ecological farming and land based work -  this widespread lack of opportunities and training effects both new entrants and established farmers looking to transition into more sustainable agroecological production techniques.

However despite this, and increasingly in response to it, there is this rising tide of new entrant farmers finding ways to transform our food systems, returning to both rural and urban land to produce good nutritious food on a small scale for their local communities. In recent years we have seen thousands of people trying to make a start in farming, focusing on agroecological production and direct sales models. And grassroots organisations such as the Landworkers’ Alliance, the Organic Growers Alliance, the Community Supported Agriculture Network, the Soil Association, The Biodynamic Agriculture College, The Community Food Growers Network, The Kindling Trust, Organiclea, Nourish Scotland, the Scottish Crofters Association and many others are working hard to facilitate, organise and support this growing movement to thrive against the odds to ensure the next generation of farmers get into farming.

Rita @ Southern Roots Organics

Rita @ Southern Roots Organics

In addition to the tireless campaigning for an Agriculture Bill that supports local food and agroecology, these grassroots organisations mentioned and many more have been working increasingly to address this education deficit by developing concrete and practical solutions. Within the memberships of our organisations we have an incredible pool of resources, knowledge and skills that land based workers are very keen and willing to share, offer and exchange; and we have many new entrant farmers in our memberships looking for support, training and mentoring. In order to develop a coherent learning pathway for prospective and new entrant farmers that offers a holistic agroecological pedagogy and embodied experiential learning processes various programmes and initiatives have emerged the last couple of years or are currently getting started include:

(1) Farmer to Farmer exchange groups

Such as the Growers Group in South West England where farmers in the area meet once a month for an evening on each others farms. Hosts lead a farm tour and discussion on a certain seasonal topic ranging from propagation and seed saving, field scale growing, hand tools and mechanical weeding, to crop planning to bookkeeping. This model is very similar to the campesino a campesino model that has been used by La Via Campesina in Latin and Central America for years based on the traditions and experiences of popular education. A group in Scotland called ‘Market Gardeners of Scotland’ have also set up under a similar structure, and groups in Wales and various parts of England are also getting going. The Landworkers’ Alliance is currently writing a handbook for guidelines on establishing and running a ‘farmer-to-farmer’ group.

(2) Traineeship network

Farms in the South West England and South West Wales running various traineeship programmes are currently working to develop a traineeship network where trainers and trainees can be supported throughout the season. There are currently plans to develop training hubs, a best practice guidelines and a traineeship curriculum, and a programme of specialised training days shared out and delivered by the trainers available to all trainees in the network.

(3) Mentoring programmes

The average age of a farmer in the UK is almost 60 years old - and while this is often cited in a problematic way it also means there are loads of farmers in the UK with an incredible experience, wealth and history of farming! As more and more people try to get into the field of farming there is a higher demand for mentoring and intergenerational knowledge exchanges between farmers of all ages. These programmes pair up experienced farmers with new-entrant farmers in their first five years of establishing a business to offer guidance and support. Nourish Scotland has already been running a mentoring programme with great results for over three years now, the Community Supported Agriculture developed a program last year and both the Landworkers’ Alliance and the Organic Growers Alliance are in the process of developing mentoring schemes for members to connect new entrant and more experienced farmers together both sectorally and regionally.

(4) Farm start network

One has been established this year to bring together organisations that are working to support new entrants farmers by setting up ‘incubator’ sites where people can trial land based enterprises with a degree of support in accessing land, training, markets and equipment.  This initiative is being developed in response to the needs and obstacles that many new entrant farmers face when trying to set up a new farm business and looking at what role existing and established farms with additional land and infrastructure can offer to support them.

(5) Accredited on farm training

There are hardly any recognised on farm accrediting training programs for new entrant small scale farmers in the UK. Initiatives such as Organiclea and Biodynamic Agriculture College have designed and developed accredited training schemes for on farm learning programmes. Other organisations and initiatives are currently also trying to look into how to develop accreditation for on farm training and develop a farmer led model for appropriate accredited training that can support the development of the agroecological sector.

(6) Farm hacks, teaching days and skill shares

A lot of tools, tech and machinery these days are no longer appropriate for small-scale farming methods, and it’s harder and harder to find the right kind of farm kit. A Farm Hack is where a community of farmers and growers who are developing DIY appropriate tools and technology for small scale farming get together to share ideas, ‘hacks’, innovative designs and tools they have made and how. Several farm hacks have been run in the past few years and more are being organised this year across England, Scotland and Wales. Teaching days and skill shares are also being regularly organised covering a wide range of sectoral topics.

(7) Seed sovereignty

With more and more F1s and derogated non-organic seeds replacing open pollinated heritage seeds and an ever increasing decline in seed diversity and seed production knowledge The Gaia Foundation have been developing a seed sovereignty programme over the past two years in England, Wales, Scotland and the Republic of Ireland. One of the projects main emphasis is to train farmers to become seed producers (a lost art in farming today) so as to ensure the resilience of our farming systems.  To name a few Real Seeds in Wales along with Vital Seeds, Trill Farm and the Seed Co-operative in England have been collaborating with the Gaia Foundation regional coordinators on the project and are continuing to host and deliver training for seed growers.

(8) Political training, facilitation training and movement buildinG

In order to support this kind of grassroots organising to evolve, the Landworkers’ Alliance is in the process of developing a ‘facilitating training and movement building’ course for farmers that are working to self organise collectively and develop farmer led education, training and exchange programmes as well as political organising at the local level.  

It’s an exciting time to be getting into farming as these self-organised and autonomos plethora of initiatives, programmes, exchanges and training opportunities are being developed and made more widely available. What is so empowering about this training network being developed is the rich biodiversity of knowledge and experience it embodies and the huge potential for transformative learning processes - which is one the key principles of agroecology. In the Agroecology Declaration written by farmers from all over the world at the Nyeleni Forum in Mali in 2015, one of the key principles is ‘knowledge sharing’. It advocates for ‘horizontal exchanges and intergenerational exchanges between generations and across different traditions’. This philosophical and pedagogical approach to agroecological training is that rather than valuing  and emphasizing top-down ‘expert’ knowledge, it puts the community of practitioners - farmers, growers and land based workers organising for a better food system - at its heart.

Raising Seedlings

Raising Seedlings

In agroecology there is a strong emphasis on diálogo de saberes (wisdom dialogues or dialogue between ways of knowing), and is one of the key organising principles of La Via Campesina in building alliances between farming networks and social movements across the world. It holds the biosphere of ways of knowing and learning approaches that peasants, indigenous communities and farmers have developed and passed down throughout history in a dialogue that promotes mutual understanding, collective learning and joint action rather than one approach dominating another.  

Adam @ Southern Roots Organics

Adam @ Southern Roots Organics

As young and new entrant farmers we are all facing a huge struggle and a deeply unknown future ahead. We cannot build the alternative we desperately need alone. There are generations of our elders before us who have been and are still farming and we seek their friendship, council and wisdom. It is in the power of listening to each other’s stories and sharing our lived experiences on the land that enables us to have far more than just solidarity with each other, it is a way of connecting that lays common foundations from which to take seriously the need to galvanise the energy and momentum that we all have into building alliances and a strong coordinated food and farming movement together over this coming year. It is in these grassroots networks we are all part of, our intergenerational farming communities, and our experiences and intimate knowledge of working that land that gives us strength and power in our actions, organising, learning and campaigning. It is through this embodied knowing that we strengthen our support and solidarity with each other as a movement that, in these times of political chaos and climate breakdown. It is through this that we are more than just sowing the seeds of resistance, but in our everyday actions already producing the solution we need - a food system based on community, solidarity, agroecology, food sovereignty, and environmental and social justice.



Dee Butterly is Farmer at Southern Roots Organics CSA in Dorset and Project Development and Outreach Coordinator with the Landworkers’ Alliance. In 2018, Dee was a key figure in the creation of A People’s Food Policy. Prior to working with the LWA, Dee co-ordinated The Hermitage Community Vegetable Garden and was a founding member of The New Leaf Co-operative. She holds an MA in Social Anthropology with Sustainable Development from the University of Edinburgh.




Farming The Future : A Collaborative and Funded Vision


Farming The Future : A Collaborative and Funded Vision


We stand upon the precipice of great change for food and farming in the UK. It is time to act anew and work together to replace our outdated industrial food system for one built on equity, harmony and compassion, while renewing our relationship with the land and those that feed us. The only way this will happen is if we work together, in unison, as a movement.

The A Team Foundation and the Roddick Foundation have teamed up to fund and support a culture of collaboration between key organisations and individuals working to create a better food system within the UK. With the system’s thinking expertise of The Point People, invitations were sent to 40 NGOs and individuals to workshop systemic change.

We want to understand the Movement’s current needs and dreams and foster co-creative solutions from those involved. We see this as a vital step to bring into manifestation a system which is fully inclusive of all life and is built from the ground up. 

In April, we arranged the workshop so that participants from the regenerative food and farming sector’s ecosystem could meet and share each other’s work. The outcome of this day was for the organisations to submit a grant proposal to the fund with a caveat that it is in collaboration with three or more organisations.

The workshop was a hive, rich with impassioned visionaries and intellectual fertility. The task for the day was to harvest prominent narratives from the group’s collective consciousness in order to mirror it back and say “hey this is what’s needed”. With so many stories already existing, combined with specific needs and wants, this was no mean feat.

We were very fortunate to have Vandana Shiva as our guest of honour. Vandana gave a sterling and rousing presentation of her vision for the future of food and farming, which you can watch below.

Vandana Shiva speaking in London on the challenges of the globalised food system and the need for an enlightened and compassioned agrarian renaissance.

The prominent narratives of the day look at how the Movement is to be more cohesive and thereafter amplified. To achieve this there are several areas that we need to target and barriers to overcome. The greatest narrative was around the need and power of storytelling. The fund has sidelined a budget for PR and creative work to push the work of the grant recipients further.

Additionally, Building the Movement (grassroots and public mobilisation) was spoken about in depth along with Policy, Distribution and Alternative Routes to Market, Consciousness and Connection, New Entrants, Leveraging Finance, and Land Reform.

The proposals are to be received in June - watch this space.

Farming the Future Workshop - Photo Diary

(click to enlarge)







Written by Colin Tudge, Real Farming Trust, who calls for an Agrarian Renaissance.


Almost a billion people go to bed hungry; more than a billion eat too much of the wrong things  (the world population of diet-related diabetics far exceeds the total population of the United States); everywhere there is unrest; we’re in the throes of a mass extinction;  and climate change threatens to make nonsense of all our aspirations. Everybody knows all this (don’t they?) although many feel there’s nothing they can do about it and many alas in high places are in denial – or at least, if they do acknowledge the facts, they assure us that they are on the case, and we should put our trust in their good offices. 

And yet: if only we, humanity, did simple things well, then even at this late hour, much of the pending disaster could be averted. Right now, as Pope Francis, several archbishops, a great many scientists, and writers and activists of all kinds line up to warn us, we are heading for Armageddon – perhaps in 30 years or less; certainly, within the lifetimes of our grandchildren. Yet we could and should be looking forward, with reasonable optimism, to at least another million years on this Earth, and our far distant descendants could be living far more contentedly than most of us do now, with real, personal fulfilment, and in harmony with the creatures that we are now destroying. The difference between what is, and what could be, is that stark.

To make the necessary changes, however, we need truly to be radical; to get right down to the roots of the world’s problems and, in effect, start again. We need transformation; metamorphosis; metanoia – nothing short of Renaissance, meaning re-birth, at least as deep-rooted and far-reaching as the “Italian” Renaissance that began in the 15th century and (more or less) brought the European Middle Ages to a close. 

The key, though, to all the world’s problems, human and inhuman, lies with agriculture; and so too therefore does the key to their solution. Agriculture is, very obviously, by far the greatest source of human food: 99 per cent of us would not be here without it. Less obviously, it is also the world’s biggest employer – by far. It occupies a third of all land – including most of the world’s most fertile land. Other terrestrial creatures have mostly been pushed to the margins. But in its modern industrial form agriculture is also the greatest of all polluters of the land, the oceans, and the atmosphere – source of a hundred toxins, and a major and critical contributor to global warming. It destroys soils (a third of all land is now degraded according to the FAO); it is the main drain (by far) on the world’s fresh water. Taken all in all, “modern” high-tech farming is very obviously the prime cause of mass extinction. Indeed, unless we develop wildlife-friendly farming then the cause of wildlife conservation is more or less dead in the water, or at least severely holed below the water-line.

In short, the grand Renaissance, the great re-think that the world now needs, should begin with an Agrarian Renaissance: a complete re-think and re-structuring of the world’s farming – together with a new, complementary food culture. One more thing: the Italian Renaissance was driven by bankers and led by artists and intellectuals but the Renaissance we need now, beginning with the Agrarian Renaissance, must be driven by us: people at large. It must be a giant exercise in democracy. 

Prolific and traditional food cultures, like the diets of the Mediterranean (example pictured above), use meat but sparingly and celebrate local diversity.

Prolific and traditional food cultures, like the diets of the Mediterranean (example pictured above), use meat but sparingly and celebrate local diversity.

The task may seem daunting – not least because the world’s food network seems sewn up: every stage from plant breeding and seed production through the agrochemical industry to processing and retail is controlled by a handful of corporates, all supported by big governments like those of Britain and the US for whom the corporates are their natural partners.

Yet there is serendipity. Most (by far) of the world’s farmers are still small-scale and craft-based (artisanal); many millions of people worldwide and many thousands (literally) of non-government organizations (NGOs) are working on projects that are leading the world in the right directions; and various communities in Britain and the world at large are acquiring farmland or at least the use of it and are beginning to do things differently. Indeed, despite appearances, the giant, globalized, integrated food and farming industry may be the most amenable or vulnerable of all to a people’s takeover.

So what’s gone wrong and what do we need to do?

What we have and what we need

The kind of agriculture that is now promoted by the nexus of big governments, big finance, and corporates, with their chosen expert and intellectual advisers, is anomalously called “conventional”. This, though, is yet another example of language hi-jacked – for it should, rather, be called “Neoliberal-Industrial” or NI agriculture. It is driven, after all, by the (neoliberal) conceit that we, human beings, need above all to maximize wealth. Agriculture is now conceived as “a business like any other” (a chill phrase I first heard in the 1970s) and “business” these past few decades has been re-conceived not as the natural underpinning of democratic society as it was at its best until the 1970s but simply as another way of making money – for personal enrichment and to contribute to GDP.

The way to maximize wealth, so the neoliberal doctrine has it, is to compete in the maximally-competitive global market with other enterprises of all kinds to maximize profit and grab the biggest market share. Profit in turn is maximized in three ways. First: by producing as much as possible. The more there is to sell, the greater the potential returns. Productionism still rules. Second: by cutting costs to the bone and then cutting a bit more. This generally means replacing labour with machines and industrial chemistry, although if all real costs are taken into account then labour emerges as a minor contributor, and machines and chemistry are cheaper only so long as oil is still available and is made affordable. The third route to profit is by “adding value” – which of course is good when it means turning grain into bread and pastries, or dead animals into highly nutritious delicacies, but it also means extravagant packaging and out-of-season strawberries and all the rest.

A bird’s eye view of the neo-liberal monoculture that prioritises the maximisation of yield.

A bird’s eye view of the neo-liberal monoculture that prioritises the maximisation of yield.

Indeed the whole industrial food chain is immensely profligate. Modern arable farming, which is the chief agricultural enterprise, is in effect an offshoot of the agrochemical industry -- the agrochemical industry al fresco. Modern livestock farming especially in vast modern CAFOs (“concentrated animal feeding operations”) is an offshoot of arable farming -- designed, primarily, not to meet (spurious) public need or “demand” in the spirit of democracy, but to mop up arable surpluses. Supermarkets in general sell only the prime cuts, and what cannot reasonably be made into sausages and pies (and a lot that can), the rest supports the petfood industry. The profligacy is not an accident. The food chain is designed to be profligate. It is more profitable that way.

At the same time, FAO tells us that at least a third of all food is simply wasted. In the poor world, a third is lost to pests and predators in the field or in storage. In the rich world, a third is thrown away after it has reached the kitchen. In addition – and worse! -- about half the world’s cereal and most of the soya is grown for and fed to livestock. Yet all the world’s greatest cuisines, like those of Italy and China, use meat sparingly. We could produce enough to support the world’s best cooking just by feeding animals on pasture and/or swill, as is of course traditional. 

Enlightened Agriculture

What we really need, in absolute contrast to all of the above, is what I for the past 15 years or so have been calling Enlightened Agriculture, also known as Real Farming as in the Oxford Real Farming Conference – and our new College for Real Farming and Food Culture, of which more on that later.

Behind Enlightened Agriculture lies the big idea that if we really want to solve the world’s problems, and establish the Renaissance on firm foundations, then in everything we do must be guided by the principles of –

Morality, which tells us what it is right to do; and of

Ecology, which aspires to tell us what it is necessary and possible to do.

These two – Morality and Ecology – must provide the guidelines. They alone deserve to be called principles. “Political principles” are just ideologies, which is not the same thing at all.

Many, though, suggest that a universal morality is not possible. Different individuals and different societies set their own standards.  True – but contrary to the fashionable, post-modern belief, some moral codes are better than others. Thus, moral codes in practice have been set since the beginning of history mainly by religions; and although the different religions differ in their trappings, liturgies, and customs, the moral codes that lie at their heart are all remarkably similar – in essence almost identical. All in particular emphasise the core virtues of –



Reverence for Nature

These, then, are the guidelines of Enlightened Agriculture – which is informally but adequately defined as:

“Agriculture that is expressly designed to provide everyone, everywhere, with food of the highest quality, both nutritionally and gastronomically, without cruelty or injustice and without wrecking the rest of the world”.

Local and regeneratively grown, socially just, and economically sound are key principles to agroecology.

Local and regeneratively grown, socially just, and economically sound are key principles to agroecology.

Despite present appearances, and despite a sequence of somewhat panicky reports from governments and commerce, this should be eminently possible. But we can do what needs doing only if we farm as if we really intended to provide good food for everyone – as opposed to becoming rich and powerful – and if we treat nature with true respect, and not, as now, as raw material, to be turned into commodities, to be sold on the global market.

In practice, although the term “Enlightened Agriculture” is novel, it is based on four ideas – moral and ecological -- that are now becoming well established. They are:


Food Sovereignty

Green Economic Democracy

Respect for Traditional Knowledge

All are the precise opposite of the Neoliberal-Industrial approaches that now receive such zealous support from the government-corporate oligarchy. Thus: 

Agroecology requires us to treat all farms as ecosystems – diverse, low-input, synergistic, and cyclic. Accordingly, agroecological farms in general aspire to be mixed and organic; they are therefore complex; therefore they must be skills-intensive – plenty of farmers; and therefore in general they tend to be small to medium-sized. 

But NI agriculture depends on machines and industrial chemistry with minimum to zero labour – and machines prefer simplicity, so complexity gives way to monoculture; and machinery is most economical when it is big. Big machines need big fields to operate in so NI farms are as big as possible. Farmers these days are encouraged to swallow up the farms next door.  

Food Sovereignty is the idea that all societies should be in charge of their own food supply. This again pushes us towards the small-to-medium sized mixed farm that is designed primarily to serve local communities and, is ideally, community owned: or to towards cooperatives of such farms.

Again in starkest contrast, NI agriculture is designed not only to maximize wealth but also to concentrate wealth – into the hands of an irreducibly small coterie of corporates and financiers which governments like ours, faute de mieux, depend upon. This is the precise antithesis of food sovereignty.

Green Economic Democracy among other things requires a “tripartite mixed economy”: a synergy of public, private, and – the one that has been too little emphasized – community ownership, especially of land. The whole is designed to operate for the wellbeing of society and the biosphere as a whole. Again, that is not the prime motivation of the neoliberal economy.

Respect for Traditional Knowledge means just that. It is absurd to suppose that the latest wheeze dreamed up in some think tank or commercial laboratory is always innately superior to and must replace the crafts and wisdom evolved by billions of farmers in millions of locations over thousands of years.  It is absurd – yet seems to be the assumption nonetheless.

Agroecological, small-holder farmers are the torch bearers of traditional knowledge built on millions of years of experience. (Photo by    We Feed The World   )

Agroecological, small-holder farmers are the torch bearers of traditional knowledge built on millions of years of experience. (Photo by We Feed The World)

But could agroecological, small to medium-sized, mixed, low-input (organic) farms really support the present population and the 10 billion who will be with us by the end of the century? Of course. Study after study has shown that small units, preferably mixed and of course well run, are more productive per unit area than all but the most intensive high-tech kinds – and of course are far less damaging and profligate and indeed are sustainable, which the high-tech industrial kind emphatically are not. 

The powers-that-be, however, though they speak in endless reports and rhetoric of the need for change, seek in essence to perpetuate the status quo: high-tech designed to maximize and concentrate wealth, controlled by an elite. It won’t do. We have to take matters into our own hands. In Six Steps Back to the Land I try to show how people at large can get stuck in to farming; in Why Genes Are Not Selfish and People Are Nice, I sketch in some of the main ideas behind the Renaissance; and in our new College for Real Farming and Food Culture (http://collegeforrealfarming.org/ – though the website is now being re-constructed (May 2019) we are seeking to develop and promulgate the necessary ideas and to translate them into action. Our efforts are only part of what is rapidly becoming a global movement. Here and there in a thousand different ways the Agrarian Renaissance is already happening. All it needs now is a little more collaboration. Please do join in!


Author: Colin Tudge

Colin Tudge is a biologist by education, a writer by trade, and co-founder of the Oxford Real Farming Conference and the College for Real Farming and Food Culture.



From single crops to species rich mosaic — how Agroecology helps biodiversity


From single crops to species rich mosaic — how Agroecology helps biodiversity


Written by Lauren Simpson & Phil Moore, Ecological Land Cooperative 

Steepholding’s meadow at ELC’s Greenham Reach site, Devon.

Steepholding’s meadow at ELC’s Greenham Reach site, Devon.

Greenham Reach, the Ecological Land Cooperative’s first cluster of small farms, in mid Devon, is a prime example of Agroecology in action. What was once made of pasture and arable fields is now a mosaic of biodiversity and interlocking crops.

If ‘Big Ag’ can be caricatured as the big thrusting spear possessed by Goliath then allow us to think of Agroecology as made up of the David’s of the world — small in scale and generally in the position of the underdog. 

Perhaps a little crude, and like many concepts there’s more to it than a simplistic either/or binary, I think there’s much to be made of positioning Agroecology in contrast to ‘Big Ag’ (by which I mean large-scale farms designed solely for the pursuit of profit above all else). 

Agriculture is central to human society. It plays a role in our well being, the management of the land and country(side) and informs our culture. And there are many forms of agriculture. From the broad industrial scale cattle ranches to the family farms selling duck eggs at the end of the track. 

Regardless of scale, these agricultures operate in the material world. We are living in a time where we see more clearly than previous generations the interlocking threads between the use (and abuse) of natural resources and biodiversity crashes; hunger and the (mis)distribution of food; population growth and pollution all of which are entwined within the wider arc of climate breakdown. 

Ah my little lambs - April is lambing season, the species rich meadow provides a perfect nursery and lunch.

Ah my little lambs - April is lambing season, the species rich meadow provides a perfect nursery and lunch.

What this has come to mean is that agriculture — its very definition and articulation — has been contested. The post world wars narrative of hyper production is being challenged. This is partly through political choice, that is, the approach taken by farmers in the first place, but also prompted by the challenges mentioned above and the search for solutions.

Agroecology, simply put, is about reconnecting these threads in an ecological way. By restoring relationships between farming and food, ecology and the environment, and the source (e.g. the water we all share and the soil we all use) and society, Agroecology seeks to create a more sustainable foundation for agriculture.

By replacing chemical inputs with natural sources of fertility, employing natural techniques over intensive production methods; celebrating and welcoming biodiversity and stimulating interactions between plants, animals and the land — as well as taking into account human culture and sensitivity to place — Agroecology encompasses a wider view of agriculture that can mutually support long-term soil fertility, furnish healthy ecosystems and provide worthy livelihoods. Agroecology then is the application of ecology in agriculture

Any small, human-scale system such as Agroecology is by definition more supple than a lumbering Goliath. As a methodology and a practise, Agroecology is responsive to context-specific design and the needs of place. 

And the restorative potential of Agroecology can be evidenced in our first project, Greenham Reach, a cluster of three smallholdings in mid-Devon. A five year temporary planning permission was granted for the project in 2013, with permanent permission given in 2018, allowing the 22-acre greenfield site to develop shared infrastructure and three new farm businesses (each tied to an agricultural dwelling). 

An ELC tenant in their market garden at Greenham Reach, Devon.

An ELC tenant in their market garden at Greenham Reach, Devon.

The Ecological Land Cooperative (ELC) works to create affordable ecological smallholdings for new entrants to farming – those who would ordinarily be unable to afford a house in the countryside yet who wish to earn a living through farming. And a large part of our ethos is informed by ecological agriculture, or, Agroecology. 

ELC tenants are legally tied to a Management Plan and an annual monitoring process which we carry out for ourselves and report back to the local authority on the site’s progress.

The monitoring report is one of the key aspects of our work in demonstrating that taking marginal agricultural land (in the context of the UK we take this to mean land that has formerly been used for single cropping or single live-stocking) and creating an ecologically oriented system which is diverse and sustainable and that directs solutions toward environmental and social benefits as well as economic ones.

Pollinators are vital for an ecosystem to thrive.

Pollinators are vital for an ecosystem to thrive.

Greenham Reach has been transformed from an area of farmland typical for south-west England (moderate but not exceptional richness for wildlife) into a cluster of diverse horticultural holdings with great potential value for biodiversity according to our ecology reports.   

In 2009 the site was composed of two intensively managed arable fields and two fields of permanent flood plain pasture with a small area of species-rich, agriculturally unimproved grassland and mature hedges. Between 2013, when the first smallholders moved in, and 2017, the diversity of habitats increased— particularly on the former arable fields. 

These fields were conventionally farmed with a single crop and the typical inputs of fertilisers and agrochemicals. Transformed in a very short space of time into a mixture of perennial herb beds, shrubs, vegetable growing areas, tussocky grassland and mixed pasture this mosaic of habitat now offers a great source of nectar and pollen for flower-feeding invertebrates such as bees, butterflies, moths and hover flies. What was once a single crop field has now become a tapestry of life. This is Agroecology in action no matter how small or grand in scope. 

With the planting of more trees, the maintenance and enhancement of hedges have been of value to breeding and wintering birds. Although not proven to be present, these hedges also provide ideal habitat for dormice. The small area of species-rich grassland is of great importance locally and nationally. Very little of this rare habitat is recorded in the DEFRA Priority Habitat inventory within a 10km radius. The juxtaposition of agriculturally unimproved grassland and mature hedgerow is also likely to offer good feeding habitat to bats.  

According to our ecologists these improvements are based entirely on the site management and hard work of the smallholders. Committed to ecological agriculture the occupants have been informed by permaculture and inspired by Agroecology. In the very seed of the design, where diversity is valued, natural approaches favoured and wildlife celebrated, the three small farms demonstrate that environmental, economic and social benefits can sit side by side.

ELC tenants amongst the herbs.

ELC tenants amongst the herbs.



Meet the inspiring women who are transforming food and farming for good


Meet the inspiring women who are transforming food and farming for good


A collaborative piece written by Abby Rose - Farmerama, Robert Reed - A Team Foundation, and twelve inspiring women.

The A Team Foundation are celebrating International Women’s Day in collaboration with Farmerama Radio who share the voices of the regenerative agriculture movement. Today, Friday the 8th March, is a day to celebrate all the women in our lives; those that are close to us and also, those who are working to shift paradigms not only in food and farming but in the wider world.

Abby: Farmerama is truly grassroots radio. We have always been focused on sharing the voices of the people on the front line of food and farming, those getting stuck into the nitty gritty of what it really means to be a food producer and how that relates to the wider world. We also have a strong focus on featuring under-represented voices as we will only build a regenerative food and farming system if we work with diversity being a fundamental ideal.

As co-host of Farmerama, I was at a women farmers conference in California, and one grazier told us about her experiences with holistic grazing cows across vast areas in order to rebuild ecosystems and regenerate soils. As a female rancher, she was in the minority amongst graziers and she shared how her way of handling animals was different to those of her male counterparts and teachers. When she decided to embrace her approach as equally valid, it started a journey of exploration. What does a ‘feminine land ethic’ look like? Ever since hearing that, I too have been asking that same question. And what about a feminine food system?  

Part of this exploration is enacted through Farmerama, sharing the voices and experiences of the amazing women out there defining this daily – the women on the front lines nurturing, campaigning, activating and not just believing in a better future but enacting it. So on International Women’s Day 2019 we are here to celebrate the brilliant work of all the women out there, and in particular to share a glimpse into the lives of these 12 awesome women all lighting the way and being a powerful force for change.

(You can also tune into Farmerama Radio to hear many more stories like this - find us at farmerama.co or on any podcasting platform).

Rob: Everywhere I turn within our Movement, there are always powerful and inspiring women leading the foray to transform our broken food system. I am honoured to work with many visionaries who are striving to give our society and the Earth, the peace, safety and sustainability that it so urgently needs.  

You have to be a certain type of person to work within the food sector and you have to be prepared to work hard. Nourishing a seed (be it literal or metaphorical) requires giving it the protection and care it requires to grow. And meanwhile, all of which, is done knowing that the efforts may not guarantee a harvest, but regardless and with love, the risk is worth it anyway. For me, this is a fundamental and inspiring trait of womanliness.

The inspiring ladies below epitomise this sentiment. Each work in their own field across the food and farming spectrum and each endeavour to nourish others in one form or another.   


Alexandra Cruz Welch
Founder, Harvester City

📷: @harvester_city

I believe in a world where we create the story behind our food. I am on a mission to transform the way we produce and consume, by sharing the stories of unconventional thinkers and doers transforming food and agriculture around the globe.

Harvester City is a publication for passionate foodies, plant pioneers and sustainability champions. A place for individuals and businesses to connect & collaborate through the sharing of ideas, experiences, knowledge, and resources from different functions within the supply chain.

What are you committed to in the world?

I am committed to enabling others to achieve greatness. I believe we live in a world filled with way too much negativity and stress. It is easy for people to feel hopeless. I think that the key to a fulfilling life starts with your health. So many of us are prisoners to our body due to illness and disease. I want to educate people about food from all sides of the story. There are a vast amount of people dedicating their time to creating initiatives that promote sustainability, innovation, education, and health within the food space. I see these fantastic individuals as harvesters of knowledge and innovation. This is why I have created Harvester City, a place both offline and online for people to connect & collaborate through the sharing of ideas, experience, knowledge, and resources.

What do you do day-to-day to this end?

The majority of my time is split between traveling, reading, writing and talking to amazing people. Most of my work for Harvester involves me researching and gathering knowledge on the food and healthcare scene around the world. The best way I have found to do this is by actually going to these places to meet these people and hear about their innovations in person. That means most months I am traveling between 3-4 different cities.

Who or what inspires you?

I take all my inspiration from the food & agriculture community. I feel so privileged to be able to connect with some many amazing people. The majority of people working in food genuinely care about what they do and how they do it. Caring and being value driven is something scarce nowadays in the world of business. Every new story I hear inspires me to do what I do. I never for a minute question the importance of showcasing these individuals; without them, we would have no food on our plate and no future to look forward to when it comes to the health and wellbeing of our planet.


Anastasia Emmanuel
Chief Growth Officer, Foodchain

🖥: https://www.joinfoodchain.com/
📷: @foodchain__

I have been in the startup world for a good decade and am obsessed with how technology and community can drive change and solve real world problems.  The problem I am consumed by now is the industrialised food system and how broken it is for people's health, the global economy and our environment. Together with a bunch of incredible people, we are trying to build a better system: one that is open, collaborative, transparent, and where everyone benefits from its growth. A food system that is economically and environmentally sustainable. For everyone.

What are you celebrating right now?

I am celebrating the achievements of women around the world, women far away and women right in front of me; my peers, women in my industry and in my team. I surround myself with smart, powerful, insightful women who know better than me, who can teach me and help me grow. I think it's really important to have mentors, women who are just in front of you and also miles in front of you. Who can help you navigate the short term challenges as well as inspire you to chase your big vision.

Today I am celebrating my peers who breastfeed in the boardroom and, normalise what it looks like to be a mother whilst building a business, the non-glamorous, bare naked truth of trying to balance family and a career. Companies have a choice if they want to retain great talent and build great companies and it may not be the easiest choice short term but it will serve companies better in the future.

I am celebrating not only women on International Women’s Day, but the men who support women, who fight for gender equality and women's rights. This can't be achieved with 50% of the population. We need men and women to work together effect real change globally and you can start in our own immediate sphere.

What are you feeling uneasy about?

The #MeToo and #TimesUp movements have done a huge amount for raising awareness and stopping men in their tracks when it comes to sexual harassment, abuse and inappropriate behaviour in and out of the workplace. One thing I feel uneasy about is whether this is just a moment in history, or whether the learnings we have painfully gleaned over the past couple of years, exposing this type of systemic behaviour is going to genuinely change for the better long-term or once the focus eases, whether the impact won't be long-lasting. One of the reasons for my concern is that the power dynamic is not changing quick enough. The leaders, the decisions makers, the people deciding what gets funded and what doesn't are still overwhelmingly white men. Diversity as well as gender inequality is just as large an issue.

What's amusing is that there is myriad research to prove that having women on your board, in your team and across the company increases your profitability. The bottom line is that women make your company better, not that there needs to be a reason to enforce gender equality in companies, but it's fiscally irresponsible of you not to. And shocker...having a team that represents the world and society enables you to make better products, better decisions and serve your customers best. I want an equal number of women in our company not just because it's the right thing to do, but because it makes business sense.

What gives you solace?

It gives me solace speaking to the great women in the food and tech industry. The restaurant owners like Laura Harper Hinton who are actively trying to effect change in the boardroom and at the exec level. The amazing head chefs that we work with;  Chantelle Nicholson, Sally Abe, Rose Ashby, Jane Alty to name just a few! Women who are trying to showcase other women and lift them up like Ravneet Gill who created Countertalk to give women chefs a platform, Ladies Of Restaurants who are promoting women in all areas of hospitality and of course my team.

A-Team-Foundation-Farmerama-International-womens-day (1 of 1).jpg

Anna Van Der Hurd
Director, A Team Foundation

🖥: https://www.ateamfoundation.org/
📷: @ateamfoundation

I am a Soul currently living a human experience. I am a mother. I love and live on this planet Earth we all call our home. I care deeply and perhaps obsessively about food, it’s production and consumption, how it nourishes or not. I am in awe of Life.

What are you celebrating right now?

A hot shower, the spring blooms, a meal shared with family and friends, laughter. The incredible diversity being grown and the radical farmers near me. I’ve recently moved to Durham, North Carolina and I am blown away each Saturday by what I see and taste at my local market and the deep sense of community the market brings to the town.

What are you feeling uneasy about?

The next generation of genetic modification. Call them what you will - Gene drives, CRISPR - these new technologies are no safer than their predecessors and likely far less so. The first generation of genetic modification has been a tremendous failure, causing massive increases in the use of toxic herbicides. We continue to risk altering genes other than the ones originally targeted with untold consequences and then setting these altered species loose into the environment. Once out of the lab and into the fields, water, and air, it is an unstoppable experiment, which frankly I wish would be put to bed. 

What are you committed to in the world?

I am committed to living a life of gratitude, harmlessness and love for all Life.

What do you do day-to-day to this end?  

Well hopefully some things as a commitment without action is a bit sad. It hurts me to harm. I am reminded of this if ever I lose my patience with anyone, especially a little person. I feel the ripples of every decision I make when it comes to consumption. What am I supporting behind the product when buying, eating, reading, watching? Does it bring love or harm? These are the questions I ask myself. I don’t always get it right and sometimes I want the convenience, or the superfluous, but when astray I am brought back to centre by a deeply felt interconnectivity to all and a wish for us to live with equality and harmony on this planet.  

Who or what inspires you?

There is so much in this world to be inspired by. Life itself and the myriad forms that it takes. A smile from a passing stranger. The agroecological, organic, biodynamic farmers that feed us and nourish the earth with their regenerative practice. The bravery of many in all disciplines that dedicate their life in service for a better future for all.

A-Team-Foundation-Farmerama-International-womens-day -Calixta-Killander.jpg

Calixta Killander
Farmer, Flourish Produce

🖥: https://www.flourishproduce.co.uk/
📷: @flourishproduce

After spending some time studying and farming in the USA I moved back to the UK to start Flourish Produce, a small farm in South Cambridgeshire. We grow a large array of specialty produce, with a focus on unusual varieties. We work with heavy horses rather than tractors and are committed to this way of farming due to its reduced impact on the soil, our most precious growing medium. The horses are integrated into our fertility cycle and along with other practices, we strive to produce all of our own fertility on the farm whilst growing delicious nutrient dense produce for our customers.

What are you celebrating right now?

Spring is here and it’s always such a thrilling time on the farm. The winter lull is over and we are rushing to prepare the land and plant our crops. We are seeding a huge array of plants in the greenhouse, each year I am always amazed to watch such beautiful plants grow from something as tiny as a seed.

What are you feeling uneasy about?

As a grower so dependent on many variables, I always worry about what challenges we will face in terms of pests, disease and weather in the year ahead. I hope that we are creating a resilient farm system through our land management practices but of course there are always struggles and we make mistakes. As a grower with tight margins, crop loss can be really devastating.

What gives you solace?

The understanding that we are doing our very best here at Flourish and that each challenge is an opportunity to learn from one’s mistakes. I look to the mentors I’ve been fortunate enough to meet and work for, who have been growing and farming for decades, and cherish the fact that their thriving businesses are a testament to doing things the right way rather than cutting corners.

What are you committed to in the world?

I am committed to growing the best  food that I possibly can whilst enhancing the ecology both above and below ground on the farm. I want to build a good business that can provide a decent livelihood to those who are involved in it and one that can illustrate the benefits of regenerative/sustainable farming techniques and the use of working horses in a commercially viable farm.


Fidelity Weston
Farmer, Romshed Farm & Vice-Chair, Pasture for Life

🖥: http://www.romshedfarm.co.uk/
🖥: https://www.pastureforlife.org/
📷: @pastureforlife

I farm near Sevenoaks in Kent, UK.  We rear beef and lamb on our wildflower rich pastures. Moving them regularly to rest the fields, allows the wildflowers to set seed and give the stock fresh grass on a regular basis.  We sell our meat directly to the public who come to the farm to pick up their orders. We have open days and I love talking to our customers about food and meat, exchanging recipes and building each others knowledge on farming and cooking.  I am also Vice Chairman of the Pasture Fed Livestock Association, a membership organisation of around 400 farmers who are all trying new ways of farming to ensure wildlife is respected, soils are rejuvenated and the animals are healthy and happy.  They are an inspirational group of people and through each other we have learned an enormous amount.

What are you feeling uneasy about?  

A change in the weather as we approach lambing, but we will manage.  Last year was horrendous with snow, sleet and no grass, so whatever we get this year, it will be better.  On the bigger picture, I feel uneasy about the future of the environment for our children. They have not seen the loss that I have seen in my generation and so each generation has lower and lower expectations; we somehow need to turn the tide.

What gives you solace?  

I love walking out in the morning, hearing the birds and feeling the fields move from cold to cool to warm.  Ending the day in the same way on a beautiful day gives just as much solace.

What are you committed to in the world?  

Regenerative agriculture could do so much to bring back natural life on the earth.  It seems to me, it would provide the answer and if we can get that going on a large-scale that would be wonderful.  I am committed to achieving this in the UK.

What do you do day-to-day to this end?

I farm regeneratively but spend far more time working away for the PFLA as a volunteer Director.  That is how I feel I am influencing Government policy and helping to engender change. I spend too much time in front of my computer but feel it is all worthwhile when I am working alongside others trying to achieve the same ends.


Janie Bickersteth
Chair, Incredible Edible Lambeth

🖥: https://www.incredibleediblelambeth.org/
📷: @incredibleediblelambeth

From a young age, I have realised the importance of growing food, having helped my dad in the veg patch in my first decade of life. He taught me to appreciate how hard it is to grow food but how much tastier it is once  you've grown something yourself, harvested and eaten it on the same day. Today, I am Chair of Incredible Edible Lambeth - I first came across Incredible Edible in 2012 and set one up in a large school in Singapore - from there, one of my students has set up an Incredible Edible in Goa and has planted thousands of moringa trees! I am very proud of her achievements.

What are you celebrating right now?
I'm celebrating the growing global awareness that both our planet and our people need nurturing; the dawning realisation that our soils need protecting and that eating processed food is never going to be good for you. In short - I feel that there is a groundswell of people taking control of their own situations and not having the expectation that someone else will 'fix it'

What are you feeling uneasy about?
I'm concerned that our Governments are not recognising how urgently we need to change direction - that unfettered 'Growth'  is the primary driver, despite the knowledge that our globe cannot sustain it.

What do you do day-to-day?
I work to raise awareness of the difficult issues of our time - both in my work with Incredible Edible Lambeth, in the street I live in (I'm a street champion) and my work in my church on all areas of sustainability and faith. With IEL I work to encourage food growing (in community gardens, on balconies, in public spaces, in schools), food businesses, food knowledge (in education) and food campaigning (presently we have a pesticide-free Lambeth campaign). In church, we have achieved the A Rocha EcoChurch Gold status - the only urban city in the UK. Right now, I am spending time prepping for Earth Hour (30th March) when I am working with my church (St James' Piccadilly) and WWF to get all the lights turned off around Piccadilly Circus - we will be standing vigil for an hour that night to remind the world that we are running out of time to bring down our CO2 levels and to save so much of our world from extinction. I also campaign with Extinction Rebellion, with Greenpeace and have been engaged with Friends of the Earth in the past. Financially, I support children in Vietnam, people being reskilled to get back into work (in the Northeast of UK), Christian Aid, Oxfam, MSF...


Jenny Costa
Founder, Rubies in the Rubble

🖥: https://rubiesintherubble.com/  
📷: @rubiesintherubble

I am the founder of Rubies in the Rubble, a sustainable condiments company. Having been brought up on an organic farm before working in the city, I am passionate about making positive change through business.

What are you celebrating right now?

Our new ketchup!! We just won a Gold Award for it and are super proud. It tastes banging but is BETTER for you and the planet - being 100% natural and surplus pears replacing half the added sugar.

What are you feeling uneasy about?

I have a mixture of terror and excitement for some of our targets and growth that we have this year and next. It is so exciting to see the interest and demand and now just down to us to make sure we deliver! We are running a crowdfunding campaign in April and are excited to include people in our journey.

What gives you solace?

Our Rubies Team! We have such an amazing team which feels more like a family than a company. Everyone is incredibly supportive of each other and focused on creating more impact.

What are you committed to in the world?

I am committed to creating a more sustainable food supply chain. Food has a huge carbon footprint and we need to value it better. We have the food to feed our growing demand and population, we just need to better manage it.

What do you do day-to-day to this end?

Run Rubies in the Rubble! We make delicious condiments from fruit and veg that would otherwise be discarded as a way of raising awareness about the need to value our food supply chain.

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Jyoti Fernandes
Farmer, Campaigner & Activist, Landworkers’ Alliance

🖥: https://landworkersalliance.org.uk/
📷: @landworkersalliance

I am a farmer in Dorset. I am running a mixed agroecological farm with my husband and four daughters. We have vegetables and orchards with Jacob sheep under the apples, pears and plums and chickens to eat the scraps which lay rich yellow yolked eggs. My favourite are my four cows. My father was from India and I think I have a real love for cows that runs through my blood. I sell raw milk and cheese, jams, apple juice, cider and herbal remedies.

I started farming because I wanted to raise my children in a job where they could help, have plenty of fresh air and good food while they were to learn about nature. Now two of them have left home. One is a scientist studying how to reduce climate change with better farming systems and another is a doctor studying how good food improves our well-being. I feel strongly that all the time they helped me plant seeds, feed baby lambs and pull up GM crops was worthwhile because I see them contributing back to our world and it makes me proud. I think my proudest personal achievement is having washed four kids worth of nappies by hand!

I also campaign for a better fairer food system that can feed the world without destroying it. I have always been a campaigner alongside farming, working to help smallholders get access to land and working with the Landworkers' Alliance a union for small farms which is a part of La Via Campesina an international movement of peasant farmers. The majority of farmers in the world are women of colour, providing nearly 70% of the worlds food. We campaign to support their livelihoods and make sure that everyone has access to health affordable food that is produced in a way that regenerates our earth.  

What are you celebrating right now?

Our movement -of people working for a sustainable and just world- is growing stronger and gaining a voice. La Via Campesina, our peasant farmers movement, represents over 200 million small scale farmers. All the people I work with are powerful, strong, dedicated people who are creating and alternative to the destructive path we are on. For a long time our political voice has been marginalised, but I witness daily how we have influenced how the people in power view agriculture. Last year we persuaded the UN to adopt the UN Declaration on the Rights of Peasants, which is groundbreaking.

Recently, the campaign that I have been working on to shift agriculture in this country towards Agroecology has gained a lot of momentum and I get to meet with loads of politicians and civil servants who are interested in change. It is exciting and gives me a sense of purpose in my daily work as a farmer. Lots of people are realising that intensive, corporate agriculture hasn’t solved hunger. So now we have an opportunity to present a very real way forward.

What do you do day-to-day?


I milk my cows on the days that I am not heading to Westminster to talk to politicians (on those days my neighbour comes to milk for me). I cook food for my family from what we have grown and try to get them to put down their phones so we can eat together and chat about the state of the world. Next week they are going to strike for the climate so I have been preparing a leaflet for them to pass out about how agroecology can combat climate change and why people should try not to eat food, especially meat, from industrial farms. I juggle planting and cheese making with writing policy briefings and meetings with men in suits. Last year I got to talk to our secretary of State, Michael Gove, about farming and I noticed a big clump of mud on my shoe so I stuck it under the table. He didn’t seem to notice….

Who or what inspires you?

My mom. She was an activist working for the rights of disabled people and juggled raising 5 children with her campaigning work. I saw her over her lifetime build up a movement from scratch to over 20,000 blind people who fought for equal opportunities. I remember running around at the back of endless meetings while she was organising. I somehow absorbed all of my campaigning skills from her. And my optimism. Raising your voice while raising your kids works.  


Kimberley Bell
Baker & Founder, Small Food Bakery

🖥: http://www.smallfoodbakery.com/  

What are you celebrating right now?

Pancake day of course! More specifically, I’m delighted by the wheat, eggs, milk and lemons that I currently have in front of me, because they all represent much bigger narratives – special people and places that nourish me and I’m so grateful to be connected to.

What are you committed to in the world?

Advocating for change in the way we grow, produce, trade, cook, eat, think about food.  

What do you do day-to-day to this end?

Feed people in the best way I can.

Who or what inspires you?

Something/ someone different everyday. Today I’ve been reading and learning about a book called ‘Letters to Nature’ by artist John Newling. I’m inspired by how concisely the book expresses some huge ideas, and how crafting something with such intent – a letter, a book, an artwork can help organise overwhelming thoughts/ be an expression of truth. I like to imagine a loaf of bread could be as beautiful/ truthful.


Lynne Davis
CEO, Open Food Network UK

🖥: https://openfoodnetwork.org.uk/
📷: @openfoodnetworkUK

I’ve spent the last decade working on transformative projects in food and agriculture.

What are you celebrating right now?

I’m trying really hard to celebrate what feels like a new wave of environmental activism. Extinction Rebellion and the School Strikes are giving a new generation a feeling of the power of collective action. The Blue Planet effect (on single-use plastics), increasing popularity of Slow Fashion and veganism are engaging people in behaviour change. There is definitely a rising tide of willingness to take action.

What are you feeling uneasy about?

I fear that we don’t really have a point of reference for a sustainable future. The global economy is a living, complex beast - out of control and the beast-tamers all declared ‘laissez faire’ long ago. For those that can envisage a sustainable future, their vision is not shared and is often fiercely debated. Divisive debate is more entertaining than constructive discourse and being right is more celebrated than being accommodating and inclusive. For the rest of our lives it is unlikely that the big, societal, collective decisions we need to make will be easy or obvious - driven by climate meltdown, economic degrowth, mass migration and social upheaval. It will not be easy for our current governing structures to navigate these decisions. I fear that representative democracy is ill-equipped and I fear that while disagreement is rewarded populism will trump alternate, more deliberative forms of democracy.

What gives you solace?

I find solace in stories of ‘cosmo-visions’ that are entirely different to mine. I love that people of different cultures, contexts and landscapes hold vastly different views on what the universe is, what humans are, how we should interact with each other and our lands. These spiritual perspectives are all equally valid and all offer different gifts of perspective. It reminds me that my own ideas are just one way of looking at things - that there is a limit to objective truth and that I shouldn’t be too invested in my own version of reality. I find a huge amount of solace in this as it reminds me that I’m probably wrong about so many things and thus my own ideas aren’t that important. It reminds me to stay present and open.

What do you do day-to-day?

Day to day I try to build alternative models of food production and distribution that invite people to connect more deeply with food. Central to these alternative models is diversity - in produce, in communities and in business models. Day to day I work with food producers and food enterprises across the country driven by social and ecological values. I’m interested in how these enterprises can play a role in building resilient, healthy communities fed by sustainable producers in an economically viable way. It’s a difficult problem but there are hundreds of super motivated people around the country working in their local areas trying to do just this. I’m interested in how we can co-learn and collaborate to achieve our shared goal.